Written by Rachel Beck
In Part 1, we covered Conversational social media platforms and now we’ll explore Top of Mind and Staying Power social media platforms you can use to spread the word about your stories and build a community.
A Friendly Reminder
“Top of mind” is an expression marketers use to talk about an idea, product or person that the consumer has been reminded of recently. Social media platforms in this category keep you present in people’s mind. While it’s usually very difficult to get people on these platforms to immediately take action, they are much more likely to click or buy when they see your post or product somewhere else.
Tumblr is particularly powerful for artists, animators and other heavily visual mediums of storytelling, though it’s also useful for writers, so long as you keep your posts short and sweet. Choosing to follow a person on this platform is pretty low stakes and Tumblr helps out by giving anyone who stumbles across your work a little nudge to follow you once they’ve started scrolling. It’s also relatively low maintenance, since your posts “last” a little big longer on Tumblr than they would on Twitter or Facebook. Being able to customize the appearance of your Tumblr is also a nice bonus.
Instagram is a fast, simple, no-fuss way of staying on people’s radar. Snap pictures of whatever it is you’re doing with your phone, add a filter if you’re feeling artsy, and you’re more or less set. It’s particularly valuable if you do work that involves interesting behind the scenes action, such as theater or film. It’s also quite common for people to use Instagram as an easy place to host and organize their pictures and share them to other mediums from there.
Last but not least, platforms with staying power are those that help share your posts over a wide variety of audiences that may only be loosely connected to one another. These platforms may be hard to get traction on, but the more you build up your portfolio of posts within these platforms’ communities, it’s more likely that people will stumble across them days, weeks, or even years down the line. Conversational platforms are the tinder of your social media efforts; platforms with staying power are the logs that keep burning while you’re away.
Google is the top search engine in the world, so let’s take a peek at their social media platform. What makes Google+ a powerful staying tool for storytellers is that it’s highly searchable. Its “circles” and “community” formats make it easier for your posts to be stumbled across in someone’s search long after the original post date. As a bonus, people who use Google+ are typically interested in talking shop, so you’re less likely to be competing with the latest meme or click-bait.
Pinterest has two big strengths as a social media platform. The first is that “Pins” have arguably the highest staying power of any social media platform, since people love to peruse boards of grouped material, and are therefore more likely to come across your content. The second is that Pinterest is the only major social media platform where users login to window shop. That makes it the most likely place for people to take action, such as putting down money for that story you’ve worked so hard over.
Stay tuned! In Part 3 we’ll do a quick overview of some of the other social media networks out there, including LinkedIn, MySpace, Youtube and others. You might also be interested in an introduction to personal branding, some tips on networking or advice on collaboration helpful.
What’s been your experience sharing the word about your stories on social media platforms? Let us know your thoughts in the comments below!