Written by Rachel Beck
Hold on to your hats, storytellers. We’re almost through with this little fly-over of social media platforms you can use to get your name out there. In Part 1 and Part 2, we covered platforms that help you join the conversation, remain “top of mind” for your audience and give you some staying power down the road.
To wrap things up, let’s look at some of the social medium platforms that didn’t make the cut. Many of these are powerful tools in their own way, but aren’t as useful as some of the others for the storytelling community as a whole:
LinkedIn is very large but not truly social in the way that other platforms are. It’s mostly handy for job hunting and connecting businesses to one another. It’s more useful to corporations than it is to creative folk.
Aside from becoming the punch line for social media platforms gone wrong, MySpace has shifted to catering almost entirely to the world of music, bands in particular. It has its uses, but it isn’t applicable to the greater part of the storytelling profession.
Vimeo, Vine & Youtube
Useful primarily to—you guessed it—video makers, be it film and animation (though never underestimate the value of a good “how to” video on any medium of storytelling). Youtube is by far the most social of the three, but there are ways to build following on each of these. Typically, however, these platforms are used as hosting locations for movies, and then shared out across the other social media networks. Youtube is currently working to become more “truly social” by encouraging Youtubers to build fan bases on the platform itself, but we’re all still waiting to see if that pans out the way Google hopes it will. We’ll update you if it does.
Reddit is highly social, but not included in any of our categories because it doesn’t have the same sort of profile-building punch that some of the other networks do. Since it is a content aggregation site, you can be punished or outright banned for only posting your own, original content. It’s a great place to hang out and stay plugged in to industry news, and if you have a large enough fan base in place, you could create a sub-reddit just for your story, but it’s really better to let your fandom do that on their own.
So there you have it! Use this social media overview to determine what outlets will best spread the word about your story. And as final parting piece of advice, I’d encourage you to only pick two, maybe three platforms to focus on. Most people don’t have the time (or energy!) to pour large amounts of effort into all of these platforms at once. It’s better to be strong in two or three places than be everywhere and stretched thin.
With your preferred social outlet in mind, it’s time to move to the next step in personal branding: Defining your Audience!
Other articles you might enjoy: Why you should share your stories even when you’re still learning, Creative Exercises: The Inspiration Journal, and Personal Branding: Your Website is an Essential.
What advice would you share with other storytellers looking to engage on social media platforms?